CBRE

Annual Enrollment

CLIENT

Summary

A multi-media strategy gives learners numerous options to digest information in the way that is most meaningful to them and works well in garnering attention and engagement.

Challenge

  • Create awareness about new medical plan introduced for 2019
  • Establish an ongoing communication channel to increase understanding and utilization of benefits year-round

Solutions

  • A benefits website that allows employees to easily explore their benefit options, what is changing, and resources available
  • Texting to reach employees through a new, more personal channel for enrollment and on-going communication
  • A home mailer to explain what’s new for 2019
  • Videos to give employees another channel to learn about enrollment

Results

  • Over 22,000 visits to the benefits site during enrollment
  • Over 1,000 employees opted in to texting in first month
  • 2.5% increase of new users during enrollment over previous year
  • 7,700 views on enrollment video

22,000
VISITS TO THE BENEFITS SITE DURING ENROLLMENT
2.5%
INCREASE IN USERS DURING ENROLLMENT

Memorial Sloan Kettering

Let’s Be Partners

If you’re ready to change how your people use their benefits, experience company culture and take actions that drive success at work and in life, we’re ready to help. Together, we can raise the bar on your employee communication and produce measurable results so that you can grow and thrive.