Strong, thoughtful branding plays a key role in creating an identity and driving value perception for employees.
- Have a simple, clear identity for benefits communication
- Help a unique workforce pay attention and recall messaging
Craft a clear, minimalistic brand that plays off of Michaels’ external brand which communicates the company’s upbeat spirit
- Consistent branding ensured that benefits-specific communication was easily identifiable.
- Brand has been expanded and used across all areas of internal communication.