Most HR employers have the same goals: provide good benefits, make sure employees understand their benefits, and empower employees to be smart healthcare consumers.
Most employees have the same goals: have access to good benefits, know what their benefits are and understand how they work, and use their benefits as needed without a lot of hassle.
But is it enough to have employers’ and employees’ goals align? Smart healthcare consumerism is key to keeping employees healthy and saving your company money. Let PartnerComm help you form good employee consumerism habits through solid employee communication.
Consumerism and Employee Benefits: What‘s the Goal?
Employers spend a lot of time and money for the provision and administration of benefits, but sometimes fall short when it comes to communicating and educating employees about their benefits and how to use them. It becomes murkier as more benefit offerings are made available to retain employees and meet their diverse needs. It can all be very confusing for employees. PartnerComm is an industry leader in consumerism and will help you navigate how to communicate it.
- Speak to employees using their language, not benefit-speak. Provide information in digestible chunks.
- Communicate regularly.
- Use several communication vehicles to reach employees in different ways to reinforce the message.
- Empower employees to take action, when needed.
Technology has advanced the game for everyone when it comes to consumerism. It plays an ever-increasing role in not only communicating to employees, but giving them an active role in learning about, choosing and using their benefits.
Employees are accustomed to going online to choose from the vast array of everything from deodorant to cars. Those same practices can be applied in benefit selection and usage.
We can help you communicate clearly to your employees to let them know smart consumerism is important. Communication that educates (and even entertains) them along the way, helps you get an engaged, informed audience that can use their shopping skills (and video-watching and game-playing habits) in the benefits realm. Contact us today to find out more.