EAP AND MENTAL HEALTH
Many companies offer an Employee Assistance Program (EAP) that helps employees with personal and/or work-related issues, including mental health. And chances are, your company is one of them. EAP messaging and branding is part of PartnerComm’s wheelhouse, and we know that raising awareness and utilization of it can be tough. That’s where we come in.
Taking Resources to a Personal Level
Now more than ever, the world’s culture of communication is challenging the status quo to end the stigma around mental health. And, as experts in employee benefit communication, we’ve seen firsthand that the promotion of an Employee Assistance Program (EAP) can easily fall into the category of being an impersonal vendor. That’s why it’s crucial to bring the messages of powerful storytelling, emotional appeal and safety to your mental health and EAP promotion. After all, work is where your employees spend at least 40 hours of their time, and it’s a hub for stress, pressure and deadlines. The EAP can be a great solution for employees to exhale a sigh of relief.
So, how exactly do you promote an Employee Assistance Program (EAP) and communicate about mental health? First, you need a strategy and a story to get there. As an award-winning agency of strategists, creative storytellers and employee communication experts, we partner with you to craft the story your workers need to hear. We ask the right questions and dig for key insights to truly understand the people who clock in and out at your company every day. We do this because we know that’s the key to promoting the right EAP message – one that resonates with what your employees need as a part of their professional and personal story.
And that story comes to life through a unique solution based on your workforce’s insights. That might be through powerful testimonial videos, podcasts that reach your employees in their intimate spaces (like a long, quiet commute home) or easy-to-access websites that bring a sense of community, as well as resources.
We at PartnerComm are committed to thoughtful employee benefits communication – and that includes taking your Employee Assistance Program (EAP) and mental health resources from an impersonal level to a personal one. Let’s work together to create the strategy and story your employees need today.