It won’t come as a surprise that companies are starting to care more about corporate social responsibility (CSR) and are investing more in CSR activities like employee volunteer programs and donations to charity. A KPMG study found that among the largest 250 companies in the world, 92% produced a CSR report in 2015 — up from 64% in 2005.
The Harvard Business Review reports that CSR efforts can be important tools for attracting and motivating employees. When a company engages in an act to benefit society as a reward for employees, productivity and retention increase and employee wage demands actually decrease. But employees don’t just care about the CSR activities — they care about your organization’s intentions, too. If they sense that CSR is actually about making them more productive, efforts can backfire.
We can help you showcase how real your CSR efforts are and invite employees to share their thoughts and suggestions. Have a look at what we can do.