Find out how we motivated and guided employee well-being and work-life balance through a custom digital wellness solution.
Summary
01Memorial Sloan Kettering (MSK) has a long history of commitment to building and maintaining a culture of wellness to support productivity and retention within its organization. With that in mind, MSK reached out to PartnerComm to create a unique wellness experience that emphasized the importance of a well-balanced and healthy lifestyle. MSK wanted to increase awareness, energy and knowledge around the need for good health and self-care.
Challenges
02- Engage employees in a new initiative when many already feel overworked and overwhelmed due to the high-stress nature of their jobs.
- Many employees lack regular access to a desktop computer.
- Ensure the mobile-responsive portal experience is impactful and informational.
- Create materials that are accessible and impactful to a wide range of employees.
Solutions
03- Create a wellness platform that provides employees with a personalized dashboard, including space for their personal goals.
- Increase recognition and engagement with the campaign and wellness branding.
- Use a mix of digital and print media, including postcards, written digital material, web links and worksheets, and webinar-style videos to effectively communicate the material.
- Develop a scavenger hunt for the wellness platform to increase engagement.
The Results
- 27% of employees enrolled in the wellness platform within six months of launch.
- Platform homepage is in the top 50% of visited pages.