See how we helped Omnicom increase employee engagement — and happiness — with an exciting, custom campaign.
Summary
01In 2022, Omnicom evaluated its benefits and found a rise in the number of employees experiencing stress and burnout. With this in mind, Omnicom and PartnerComm worked together to increase communication around the benefits Omnicom offers, with a particular focus on promoting the importance of mental well-being.
Challenges
02- Develop an approach aimed at a younger employee population that expects to see visual content.
- Build community among busy employees who are decentralized and adjusting to a new normal in a hybrid workforce.
Solutions
03- Create a custom website and platform to promote mental well-being and health (The Art of Happiness Campaign).
- Provide educational opportunities around mental well-being as a part of the campaign and throughout the year.
- Utilize a mix of digital and print media as a part of the campaign.
- Develop daily games and prizes for participants (51 opportunities) that enter employees in a grand prize valued at $5,000.
See Our Solutions in Action!
The Results
- 74% high satisfaction from all who participated.
- 67% increase in understanding of benefits after the campaign ended.
- 5.16 pages viewed on average, per session.
- 0.74% bounce rate on the website.
- 152,785 total pageviews to the website.