Employees crave information. Microsites are the perfect vehicle for providing just-in-time, on-the-go communication. When done well, microsites can engage, persuade and inspire employees (and reduce calls and escalations to HR). Our PartnerComm microsites are completely custom. You tell us what you want, then we create it just for you.
You won’t find a one-size-fits-all template that you’re forced to work within. We customize your benefits microsite to your plans, programs and initiatives while staying true to your brand and voice. Through artful design, interactive web parts, thoughtful hierarchy and audience-appropriate content, we create a one-of-a-kind user experience.
Your microsite can make an impactful cultural statement. We design modern microsites that push creative boundaries, yet are aligned to your brand. After all, your microsite is an outward reflection of your brand promise. We take a unique approach — our writers, designers and web architects work hand-in-hand so the design and content work together to tell a story.
Our approach is rooted in microsite and content development best practices. We partner with hundreds of employers, giving us unique insight. We understand how people perceive HR-topics and how they want to navigate them. We work with you to craft the right messaging to meet your objectives. Then we blend it with optimal organization, intuitive navigation and interesting functionality to drive click traffic.
Your focus area might be something broad like Total Rewards or well-being. Or you might need a microsite to fulfill a specific need or moment-in-time situation like crisis management. We’ve created microsites spanning topics from ethics to medical study sign-ups to D&I and everything in between. We tailor our scope based on your needs.
Our proprietary search engine, Quick Find®, allows users to instantly locate what they need and offers up related topics. Custom search terms can be connected to pages or sections of content.
We know users’ needs are different. Targeting and personalization are in our wheelhouse. We’ll turn your site into a destination where employees can view what’s relevant to them. In turn, they will be more likely to take action.
Analytics can tell an important story and help you make data-driven decisions. Our microsite usage reports include information such as:
Videos, social sharing, challenges and user quizzes are just a few examples of customized elements we use to produce measurable results.
It has to be easy for users or they won’t come back. Period. Your site will be programmed for all common web browsers and responsive to all screen sizes including mobile and tablet. And meeting user accessibility standards is a given.
Fresh content keeps users wanting to come back for more. We use the WordPress content management platform which makes updating messaging and imagery simple and fast.
Certain topics, such as benefits, have an audience that extends beyond employees. Microsites are an ideal solution for broad reach to family members, candidates and beyond. But we know some topics necessitate employee authentication, and we can work with that, too.
We don’t just build microsites, we wrap around the entire experience. We know that it takes more than an email to successfully launch a microsite. We are strategic imagineers. We’ll work with you to come up with a launch campaign to get employees talking.