Mental health affects every stage and aspect of our lives. In the workplace, poor mental health can seriously impact an employee's ability to contribute. The right communication can help reduce the stigma around mental health and make it possible for employees to connect to valuable resources for support.
MentalHealth.gov offers the following powerful definition: "Mental health includes our emotional, psychological and social well-being. It affects how we think, feel and act. It also helps determine how we manage stress, relate to others and make healthy choices."
It's also becoming increasingly clear that physical and mental health are intertwined. Poor physical health can have a significant negative impact on mental health and vice versa.
According to the National Library of Medicine physical activity also affects mental health positively. Physically inactive individuals have been reported to have higher rates of morbidity and health care expenditures. Commonly, exercise therapy is recommended to combat these challenges and preserve mental wellness. So prioritizing mental health not only supports employees' well-being but can also lead to better performance and innovation in the workplace.
Overall, prioritizing employee mental health is not just a moral imperative but also makes good business sense, leading to a more engaged, productive and resilient workforce.
It's a cycle. Mental health and well-being significantly impact an employee's ability to contribute meaningfully at work. And workplace environments and cultures have a big impact on employee mental health. Stressors on the job — like unclear tasks, poor communication and inflexible working hours — can exacerbate both mental and physical health conditions.
Supporting employee mental health is a great example of "doing well by doing good." The World Health Organization (WHO) estimates that depression and anxiety cost the global economy $1 trillion per year in lost productivity. But WHO also found that for every $1 spent on treating common mental health concerns, there is a return of $4 in improved health and productivity.
Workplaces that promote mental health and support employees and family members with mental illness are more likely to reduce absenteeism, increase productivity and prevent burnout.
PartnerComm was invited to design a mental health communication campaign for the employees of a professional sports league. We tied the campaign to Mental Health Awareness Month and created a series of four powerful graphic emails featuring bright colors and simple language. The emails promoted all the solutions available to support employees’ emotional, physical and financial well-being. We also created three interactive PDFs that included a calendar of events, crossword puzzle and maze. The interactive elements helped tell the story and engage employees. The average open rate across the four emails was 67.5%, and we saw a 190% increase in Employee Assistance Program (EAP) usage during the month of the campaign.