Employee experience is everything. It defines how happy we are at our job, how long we’ll stay and if we’ll move up — or across — an organization. The right communication can help improve employee experience by giving employees the support and confidence they need year-round.
Gallup offers a robust employee experience definition: "The employee experience is the journey an employee takes with your organization. It includes every interaction that happens along the employee life cycle, plus the experiences that involve an employees' role, workspace, manager and well-being."
Culture is another term that is highly compatible with employee experience. The culture of an organization has a strong effect on how an employee feels and acts every day in the work environment.
Employees want to enjoy what they do and where they work. It’s not a secret. When people look back on places they’ve worked, the bad experiences or memories will always stick out more than the good ones.
Think about the employee experience at a company as a collage made up of different images. One or two images that don’t fit in may be seen as abstract or one-off pieces within the overall collection. But when a majority of the images don’t have any positive or similar elements tying them together, it can cause chaos and confusion instead of happiness and peace.
It makes or breaks your turnover. What do employees do when they are unhappy with their experience? They leave. And losing employees is costly. That’s why making an investment in employee experience and culture is valuable.
Happy employees are also productive employees, according to Forbes. "One study found that happy employees are up to 20% more productive than unhappy employees. When it comes to salespeople, happiness has an even greater impact, raising sales by 37%." Increased employee engagement clearly has a positive effect on business performance.
Forbes points out that business leaders often get too focused on what they do and overlook the people doing the work. "While job security and financial stability are important to job satisfaction, so are opportunities to use one’s skills and abilities. The bottom line is that people need to continue to grow in order to remain engaged and productive."
PartnerComm is an expert at creating and executing employee experience strategies for clients big and small. We follow best practices, communicating to employees throughout their entire journey with the company, from recruitment to onboarding to everyday needs.
One of our health care clients approached us about creating a truly unforgettable 2021 employee appreciation surprise-and-delight experience. They wanted something that would blow their employees away with appreciation, especially after a doozy of a year (2020). The concept was simple — Employee Appreciation Week with five themed days of activities, games and more that would go live one day at a time.