Bringing employees into the fold and helping them understand your mission, vision and values
Communicating
Mergers & Acquisitions
Company mergers and acquisitions always bring change and uncertainty, which is never easy for employees. And they can take a long time to happen. You need an effective internal communication strategy to keep employees informed, engaged and focused every step of the way. It’s essential for a smooth and successful transition to the new normal.
What are mergers and acquisitions?
In mergers and acquisitions (M&A), companies combine their assets through financial deals. A merger is when two companies become one organization. An acquisition is when one company purchases another and becomes the new owner.
Why is internal communication during mergers and acquisitions important?
Employees need to know the reasons behind the M&A deal, including the growth and profit potential for the business. But they also need to understand how they'll be affected personally. If you fail to address employee concerns, you could lose the people most critical to your success.
With effective internal communication during a merger or acquisition, you can go a long way toward:
- Building employee loyalty and trust
- Retaining your top talent
- Developing a cohesive culture
- Ensuring employee engagement, motivation and work quality
- Enhancing customer service and satisfaction
- Ultimately improving the company's bottom line
Smart Tip!
An Internal Communication M&A Example
A global technology company acquired an American consumer electronics and mobile communication business. They needed to harmonize the organizations' HR philosophies, programs and policies. They asked PartnerComm to help communicate the changes and ensure a successful integration.