Communicating the full value of the pay, benefits and growth opportunities available to your people
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Total Rewards
Total Rewards is a way to imagine the complete package of benefits, compensation, incentives and support programs offered to employees. Communicating Total Rewards can help support company culture and reinforce employees’ sense that they are valued team members.
What is Total Rewards?
It's is a high-level term to describe the full suite of pay, benefits and growth opportunities offered to employees. It's all about looking at the holistic value of your company's offering. Strong messaging reinforces employees' perceived value of their employment experience.
Fun Fact!
Why is Total Rewards important?
An effective Total Rewards program can drive organizational change and contribute to reaching macro-level business goals. Thinking strategically is a powerful way to motivate, attract and retain employees — you can boost employee engagement and offer intrinsic and extrinsic value.
Communicating Total Rewards
At PartnerComm, we focus on three best practices to effectively communicate Total Rewards: Be strategic, create unique branding and promote the "why." The goal is to deliver an experience where employees feel supported, valued and like they matter to the company.
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Tip One
Be strategic.
Creating a customized, thoughtful communication strategy is an important first step. Think about short- and long-term opportunities to reinforce your goals.
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Tip Two
Create unique branding.
An eye-catching look and feel legitimizes your strategy and helps communication stand out from the clutter. Give Total Rewards a special visual identity that complements the broader company brand. Communication should feel like a part of broader internal communication, while also standing out as a standalone initiative. Think carefully about colors, typeface, photography/imagery and taglines that will speak to your employees more powerfully.
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Tip Three
Promote the "why" behind Total Rewards.
Your communication strategy should include messaging that conveys why rewards are a priority and why yours are special. What message are you hoping to send to employees? How do you want to make employees feel about where they work? Does your company have a unique mission that employees can rally behind?
Communication — especially as you’re rolling out the strategy — should answer these questions for employees.
Smart Tip!
A Total Rewards Communication Example
PartnerComm was invited to create a custom Total Rewards strategy for a global food and beverage company. Our first three goals were to identify the visual style, what to inspire in employees' minds, and hearts and desired outcomes. From there, we created a detailed plan spanning a calendar year, with different themes, focuses and tactics laid out for each quarter.